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Delivering customer obsession in the digital age is critical to business success
Amazon aspires to be “Earth’s most customer-centric company” and CEO Jeff Bezos speaks passionately not about customer-driven, but customer obsession. An empty chair is often kept in meetings, where...
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Three best use cases for qualitative mobile research
As Ray Poynter notes, mobile has finally arrived in market research! “people have been saying mobile is the next big thing for over 15 years, even in the days when that meant SMS, or WAP, or writing...
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Highlights from the Insight Innovation Exchange (IIeX) Amsterdam
We’ve just come back from Insight Innovation Exchange Europe. And what an inspiring two days! From Mark Earls and John Willshire making the audience work with Artefact cards to identify innovations...
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Innovation, China Style: How Xiaomi is stepping up to challenge Samsung & Apple
When Xiaomi first launched its smartphone in 2011 in China, it was received by many as just another local “Apple wannabe” – the handset bears a strong resemblance to Apple’s iPhone and Xiaomi’s CEO...
View ArticleAndrew Ho at Spikes Asia: The problem with how you get your insight
A couple of weeks ago our MD Asia, Andrew Ho, travelled to Singapore for Spikes Asia, where he attracted a full house with his talk: “The problem isn’t your creative… it’s how you get your insight”....
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Rethinking Disruption
As researchers at a strategic insights agency, my colleagues and I at FACE are proponents of change: we help create new things, or a new way of thinking, by finding a deeper level of understanding....
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What makes a “copycat” brand original?
Since our last post about Xiaomi’s innovation approach in China , the mobile phone manufacturer has come under the spotlight once again – but this time the sentiment is not positive. After the launch...
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How To Succeed in the Business of Products
Brands are changing. Perceptions of a brand are increasingly measured on whether they deliver against the product and service expectations we have for them. Online resources give consumers vastly...
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How We Became A Software Company: 5 steps to the birth of Pulsar
“We all need to become software companies!” That’s the message from John C McCarthy in his latest Forrester Research report which in a nutshell proposes that software is a central driver of brand and...
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Social Intelligence Beyond Monitoring #2: Innovating a new mobile payment...
Welcome to the second edition of our blog series on Social Intelligence Beyond Monitoring, from FACE CEO Job Muscroft. In the second blog in this series I want to look at use cases for social media...
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1.8 billion reasons why image analysis will go mainstream in 2016
Consumers are sharing images online more than ever before. Already in 2014 people were posting 1.8 billion images on social media every day, which changes the function of the image for marketing and...
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Business as unusual: why the research industry needs to shift its focus
Selena King, Head of Research for FACE UK, spent the past two days at the MRS Conference in London. Here, she shares her thoughts on what the conference had to offer. The MRS Conference, Impact 2016,...
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Brand Dig: How Nokia, Alibaba & Sky are investing in Virtual Reality
Brand Dig, our weekly blog series by Senior Research Executive, Harry Symington, shares the most exciting brand ideas and campaigns happening right now. In this fifth instalment, Harry discusses three...
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Brand Dig: How Pepsi, Halewood & Mast are taking ‘craft’ beyond beer
Brand Dig, our weekly blog series by Senior Research Executive, Harry Symington, shares the most exciting brand ideas and campaigns happening right now. In this sixth instalment, Harry discusses three...
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Brand Dig: How Waitrose, Burberry & Dunnhumby have taken digital offline
Brand Dig, our weekly blog series by Senior Research Executive, Harry Symington, shares the most exciting brand ideas and campaigns happening right now. In this seventh instalment, Harry discusses...
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Why healthcare organisations need to invest in social media
In 2012, a team of researchers at the University of Rochester used Twitter data to predict when New Yorkers would catch the flu. It is no surprise that, after collecting and analysing 4.4 million...
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1.8 billion reasons why image analysis will go mainstream in 2016 #3
FACE CEO Job Muscroft continues his blog series exploring ways in which visual social media research is being adopted in the world of market research. In this final post, Job discusses a case study...
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